I turn complex problems into digital products designed to simplify everyday life.
Inside My WorkA collection of projects that showcase my design process and problem-solving skills.
Award-winning EVA Chatbot at Digital CX Awards 2025. Comprehensive omnichannel experience with live chat, gamification, automated appointments, and seamless integration across web and mobile platforms.
Award-winning EVA Chatbot that won Outstanding Chatbot Customer Experience at Digital CX Awards 2024. Recognized as game-changer for redefining how banks communicate, connect and care for customers in the digital era.
Award-winning GenAI-powered email automation that achieved 94% accuracy rate in customer responses. Leverages sentiment analysis and contextual understanding.
A comprehensive design system inspired by modular building blocks. Created reusable components that reduced design-to-development time by 50%.
A simplified digital mortgage application designed to replace manual forms. Reduced complexity for customers while supporting compliance and partner integration.
A scalable martech ecosystem that enabled continuous experimentation, deeper customer understanding, and more effective digital engagement.
A user-centred mobile banking transformation grounded in deep research. Drove adoption at scale while establishing UX as a core discipline within the bank.
Applying foundational UX methods to complex logistics products and workflows.
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Get to know the person behind the designs and my journey in the world of Product Design.
I love solving complex product problems.
Most of my work sits in regulated, evolving environments. Banking, AI-driven systems, enterprise platforms. Spaces where ambiguity is constant, constraints are real, and decisions carry weight. This is where design matters most.
I’m drawn to work that challenges assumptions and untangles systems, where clarity has to be earned. I stay hands-on across strategy, UX, and delivery to ensure what ships is not just thoughtful, but workable in the real world.
I lead by creating clarity and alignment, making trade-offs visible, and helping teams move with shared intent. Not through control, but through trust.
I care about work that lasts. Products that feel calm, purposeful, and quietly reliable.
Technology is just the tool.
What matters is navigating constraints creatively and still delivering something meaningful.
Ready to create something amazing and meaningful? Let's have coffee and complete the missing piece in your team.